Text Marketing Program

A Few Rreasons Why An SMS - Text Marketing Program Will Grow Any Business

One of the most important marketing concepts in the world of small business is customer acquisition and subsequently, customer loyalty. Without a solid base of loyal customers, there won’t be any increases in sales which means that there’s no additional or ongoing profits. Without a sustainable profit margin on increased revenue, all businesses will fail to succeed and will shut their doors, go bankrupt or sell for pennies on the initial dollar investment -  to the competitor.

These days, a business owner can learn and practice different methods of marketing and promotions in order to gain new customers. Processes like email marketing, printed collateral, direct mail and ad flyers, as well as social media are all available to any business; the possibilities are virtually endless and limited to one's creative juices and of course time. Because it all takes time, some owners fail to set aside the time to engage in marketing activities or slip into the viscious cycle of ups and downs set up by giving too much time to one process or the other; operations and establishing efficiencies.

The quagmire is that retaining customers is just as important as customer acquisition but usually is even more so; customer churn does not bode well for operations or your social media efforts. Every business needs a steady flow of new customers, but if those very same new customers don’t keep coming back, there’s no way of developing or maintaining a successful business operation in the long run. One of the best ways to better cost effective customer retention rates is with an SMS powered marketing and loyalty program. Text marketing will make your current and new customers shop, earn and return time and time again.

Following are several reasons why a well planned and executed text marketing program can and will grow any business.

Customer Appreciation - Text Marketing Works:

Communicating with and showing your customers that you care about them is effective as a customer retention method and tool.
According to many studies, loyalty programs have been proven to increase customer retention rates by 30% or more. That's mainly because loyalty programs incite customers to visit a place of business more frequently while and encouraging them to spend more each time they visit your store.

Eliminate The CompetitionText Marketing Works:

One of the biggest threats to a small business is the idea of competition. Business owners need to try and push themselves ahead of the pack in more ways than one in order to remain successful and profitable.

One of the easiest and cost effective ways to beat the competition is with a text marketing program. Think about it: wouldn’t you be more inclined to return to a business that stays in touch and offers you rewards for being a loyal customer over a business that didn’t? We all do, your customers are no different. Your competitor is doing it and so should you in order to keep your customers.

Everybody Loves A Deal - Text Marketing Works:

An important aspect, of any text marketing program, that one needs to focus on in order to grow a business is the deal being offered when the end goal is reached by the participating prospect or customer.

A text marketing program enables you to offer your customers amazing money saving coupons and deals that they will respond to, and share to continually build store traffic. The catch is, of course, that they need to spend money in order to earn or win that reward they've turned into a goal and so desperately want. That is why text marketing works and combined with all your other marketing efforts, especially social media, helps drive your brand and your loyalty program.

Program Features & Benefits:

  • Two-Way Texting: Enabling a two-way communication experience between staff and consumers alike.
  • Mobile Coupons: Create custom one time use mobile coupons that can be added to each consumer’s personalized wallet.
  • Appointment Reminder: The appointment tool helps you create, remind and confirm any upcoming appointment with ease.
  • Toll-Free Texting: Allows you to send text messages using a toll-free number.
  • Birthday Wishes: Show your appreciation to your customers on their individual birthdays.
  • Text to Win Interactions: Capture your audience by running an SMS sweepstakes program of their choosing.
  • Auto Responder: Produce timed campaigns that capture their customer’s attention with updates and offers.
  • Social Integration: Send offers, messages, and sales alerts directly to their social media accounts. 
  • Kiosk Builder* & Integration: Sign up and virtual punch cards can be displayed and activated through the kiosk. 
  • Sounds overwhelming? No extra time to Do it Yourself (DIY)? We can help or do it for you - contact us now to get started!